buckworks - 2:49 am on Feb 19, 2011 (gmt 0)
Just today I was going over some instances of unwanted title rewriting with my SEO client's technical team.
For most of the title rewriting we found, we were able to figure out where Google seemed to be pulling the altered wording from, and made some changes which we hope will reduce the rewriting.
However, there is one search where we have two pages ranking. Normally that would be a good thing, but one of the pages is a serious misfit for that search, and Google has added a keyword to the title that is flatly wrong and misleading for the content on the page. We have not figured out where Google has pulled that keyword from, it makes no sense at all.
Users who click that search result won't find the product they're being led to expect by Google's uninvited editing, because it doesn't exist on that page.