TheMadScientist - 9:56 pm on Feb 18, 2011 (gmt 0)
Maybe you just haven't been looking for it? Try searching for Computer, read the title for Apple in the results, then click the link and look at what the title really is...
ADDED: Good point on the NoYDir use too.
ADDED x 2: The title in the SERPs is not their DMOZ or YDir title either.
Went there; checked those.