TheMadScientist - 11:36 am on Feb 18, 2011 (gmt 0)
Robert I get what you're saying, but...
If you don't want 'brand only' in your title and you don't make your title 'brand only', then when Google leaves it alone you have the title you want.
If I want 'brand only' as my title and I make my title 'brand only' then when Google leaves it alone I have the title I want.
If the 'BrandName' wasn't an easy abbreviation for the keywords, then I wouldn't want 'BrandName' only either, but it happens my 'BrandName' is an abbreviation for the Keywords ANYONE would understand when they saw the name and what it corresponds to. In my 9 or so years online this is the ONLY site I've done this way and I did it for a reason.
PEOPLE GET THE TITLE! ALGOs DON'T.
With the ODP/Yahoo changes, btw, the situation was just the opposite. The engines were removing our nice descriptive vocabulary from titles and just returning plain vanilla company names. I'd scream like crazy if they did that again... and in fact I give myself partial credit for wearing Tim Mayer down enough to give us our full titles rather than our Yahoo Directory titles in Yahoo search. We were getting disadvantaged by having Yahoo Directory listings.
We're saying exactly the same thing ... Leave the title ALONE!
I don't even care if they want to change it on the inner pages... But they want to jump people to the content on my site, they want to change the description, they want to do 10,000 different things, they could throw us a bone and just leave the title of the home page alone.
When I put BrandName(TM) as the title of the page, it all by itself, should be a hint... This is a brand and if it fits the search, then let me develop it.