TheMadScientist - 7:43 am on Feb 18, 2011 (gmt 0)
Really, they don't want people to keyword stuff and limit the length of title they'll show, so what do they do to mine? Put extra keywords in it and make it longer ... Genius! lol
ADDED: The fact the page is shown in the results should be enough of an indication to visitors the page contains the information they searched for. There is no reason to change the title, especially when it's 'BrandName' ... If they really feel the need to F*** with the description, then, alright, but why do they need to change the title at all?
If I search for 'green widgets' and a the home page for JCWidget Co shows up with the title JCWidget Co I know JCWidget Co probably has the product I'm looking for, even without the without the keywords in the title ... IMO Most people (everyone?) can figure that out, which means they're doing it because they can, not because they need to.
ADDED x 2: If they would quit cluttering up their own SERPs this way, maybe the day would come when the Title in the results could be SiteName or BrandName instead of 'keyword string we think you need to see to figure out the page we're showing you has what you searched for on it'.
Think about it for a minute...
How clean would the results page look and feel?
What would it look like if the title was 'SiteName' or 'BrandName' only, regardless of page in the results, with a description below, and a link to see more results (or site link style links to other results)...
They could fit 10 different sites in the top 10 results and not have to indent or anything ... It would be clean, simple and uncluttered.