TheMadScientist - 7:35 am on Feb 18, 2011 (gmt 0) [edited by: TheMadScientist at 7:46 am (utc) on Feb 18, 2011]
The <p> they chose was:
Brand Key Phrase Here
The title of the page is only Brand.
The Key Phrase Here makes the title look like all the rest on the results page. No good for attracting attention. The brand name is distinctive and it's an abbreviation of the Key Phrase, so there's no need for them to change it.
Any PERSON would get it as soon as they saw it ... In fact more than one person I've told about what the site offers has asked what it's called and said, 'Oh, that makes sense...', as soon as I tell them. I really wish Googlers would get over the 'but it's got to be automated' and 'because we can' garbage, especially when it comes to something like branding a site / product.
The title of the home page on a site is important for Branding, including on their results page, but they don't seem to get that part of it ... It should be if someone can't get their home page title right, then that's their problem, but Google seems set on making it the problem of those of us who can get it right by 'thinking' for those who can't do it.
I wish they would quit doing so much of the 'because we can' and 'thinking for people' stuff and just go back to being Google ... You remember the place you went to find information on the web and you could call someone and say 'just search for blah blah' and click on result number 3.
What happened to Google? They tried to do too much of everything and tried to think for everyone, but forgot to do what they used to be good at ... Simple, easy to use, consistent search results.
[edited by: TheMadScientist at 7:46 am (utc) on Feb 18, 2011]