PayMePerClick - 12:27 pm on Feb 18, 2011 (gmt 0)
Real beneficial social media integration would be if Google integrates with FB and LinkedIn in a way where you can only show your Google search ads to people in certain demographics or job titles based on the link between FB and LinkedIn. This would be a search marketer's dream, especially in the B2B space.
Really don't care about joe schmos take on local news, or knowing my friends like a product. I'd prefer to make unbiased opinions of products and news then talk to my friends. in person. REAL. LIFE.