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---- NY Times Article on JC Penney Paid Links


JohnRoy - 8:35 pm on Feb 21, 2011 (gmt 0)


Does anyone have a list of URLs or screenshots of the sites that were used in this linking scheme?

I don't have the list. Sorry :)

They didn't target meta tags or validated code.

The issue was paying for links that pass PR, links with specific anchor text that pointed to specific landing pages. Those pages were not ranking on top for years for general unbranded query terms. But they still made a fortune (probably). Their problem was that someone, someplace, someTimes revealed it.


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