I've enjoyed reading this thread. A lot of great discussions. Just can't believe that the NYT did a story on this. Is this "links gate" or something? Is the NYT the links police now?
I agree, the story gave JCP some good PR (makes them look tech smart to consumers who don't understand any of this). But to people who do understand, it makes the NYT look like tattle tale sissies who are behind the times. I wonder if its crossed their minds that their own advertisers might have "dirty little" SEO secrets of their own?
And if Google needs newspapers to tell them what's going on in search, then what the heck.
Personally, I think the NYT should have better things to write about like how much unemployment recipients are spending each month at beauty salons and Best Buy.
But it sure is entertaining.