scottsonline - 1:00 pm on Feb 16, 2011 (gmt 0)
Legal issues would only arise if google penalized someone on the first "shot" that isn't much of an advertiser but let jcp break the rules 2-3 times and really took no great action until after the reporter called.
I'm pretty sure if it were intentional or not that type of favoritism would raise eyebrows with regulators and lawyers and would really tarnish their image.
I think Matt said too much. Could hurt them later on. The public didn't need to know that jcp tripped filters but nothing obvious was done until the nyt came knocking. Makes those spam reports seem pointless..find a good reporter instead.