crobb305 - 5:05 pm on Feb 15, 2011 (gmt 0)

I'm trying to figure out who is at fault here. We all know SEO is acceptable and recognized by Google et al. They even offer tips, videos, and SEO Report Cards. It's easy to blame JCP, but is it possible that they hired an SEO who claimed to have good intentions (after all, their "code of ethics" seems to indicate that, and they had a code of ethics back in 2007 according to the archives)? It seems that JCP is more likely to have a case against the SEO firm for deviating from their own "code of ethics". I don't mean to perpetuate the "law suit" discussion, but I am still trying to understand how all this happened, and if it is possible for JCP to have entered into this naively, fully expecting ethical conduct/outcome. Then there is the issue of a setup/take-down that has been proposed. NYT could be facilitating that in a slanderous manner. Just thinking outloud here.