crobb305 - 3:42 pm on Feb 15, 2011 (gmt 0)
So, tell me Google, why would those low quality links have an impact like this for JCP? It normally doesn't work that way for most others.
I see sites in a very competitive niche ranking very well off of low-quality links from abandoned blogs. Too much weight has been put on contextual links, which is probably one of the reason Google is now having to fight content farms. Junk content and abandoned blogs are used to put junk sites in the top 10. I am shocked when I look at the backlinks of some of these sites. Nevertheless, I have a gut feeling that JCPenney is the victim of a vindictive take down. The use of the media makes this easy to do. That's why local news always has an investigative reporter who "gets things done." This is becoming a regular occurrence with NYT writing a story that Google responds to. Google should just ignore them, because these kind of reactions are just enticing the journalists.