tedster - 3:36 pm on Feb 15, 2011 (gmt 0)
I think it's interesting to note that there are two SEO firms involved here - SearchDex who apparently worked with JC Penney for the past 9 years, and Blue Fountain Media (BFM) who employs the SEO consultant that the NY Times used. SearchDex is certainly being raked over the coals right now.
Thanks to micklearn [webmasterworld.com] for noticing that Gabriel Shaoolian, the owner of Blue Fountain Media (BFM) has a blog on the NYT site [boss.blogs.nytimes.com].
While it's no surprise that the Times would turn to an established relationship of theirs for the SEO analysis, it seems less than up front not to mention the blogging connection.