mhansen - 2:19 pm on Feb 15, 2011 (gmt 0)
Get ready for the lawsuits, they are surely in the works.
JCP did nothing wrong legally, nor did their SEO company. They exploited a weakness in the search engine, the same way people cut into lines, while waiting in traffic jams. The only people upset are those of us who DO follow the defacto-unwritten-internet-ranking laws, written by, and policed by Google.
IMO, we are much more likely to see US Gov't regulation of search results, before we see any lawsuits go through. There have been no laws broken... only because they haven't been written yet!
This is such a slippery topic... and the minute anyone puts Google up on the pedestal of policing the internet (which this article does) we invite regulation by the Gov't. (Think Steroids and Baseball)
I can see Matt Cutts sitting in front of an fact-finding committee of Senators already... being grilled for 8 hours on CSPAN.. on why Google did not take the proper steps to assure a large company like JCP could not harm thousands of little guys who are struggling in the economy. On why JCP was only lightly punished, but 4 years ago... BMW was completely obliterated (there's your lawsuit potential) out of the serps. Why were the two treated differently and one discriminated against over the other?
Hundred of thousands of webmasters jumping on the bandwagon to get their story of being delisted heard! Why Me and not JCP?
Within 3 months... we start seeing Trantolo and Trantolo and their army of TV Class Action Atty's showing up... (In your deepest voice) "Have you been pushed down in the search results by Google?, We can Help!"
Can of Worms, Meet Your Opener!