bears5122 - 1:44 am on Feb 15, 2011 (gmt 0)
2) The real lawsuit will come from investors. If you hold JCP stock and you find out the company did unethical things that caused your stock to fall, then you have a strong reason to sue the company.
Google isn't the law. Just because they consider buying links to be unethical doesn't make it unethical. You can argue that their marketing team took unnecessary risks, but the same can be said anytime a company rolls out a controversial ad campaign.
Unethical to me is breaking a law of some sort or coming close to that. Breaking a search engine's TOS does not fall into that area.