mhansen - 8:19 pm on Feb 14, 2011 (gmt 0)
We don't know if they manually dinked JCP as many state in this wonderful thread.
The manual penalty, or adjustment, was confirmed by Google and MC.
Referring to the convo with Matt Cutts...
“Am I happy this happened?” he later asked. "Absolutely not. Is Google going to take strong corrective action? We absolutely will."
And the company did. On Wednesday evening, Google began what it calls a “manual action” against Penney, essentially demotions specifically aimed at the company.