tedster - 4:44 pm on Feb 14, 2011 (gmt 0)
I really doubt that JCP will regain rankings on those specific keywords, especially because the backlinks that fueled those rankings are disappearing at rapid pace. And Penney's doesn't seem to have lost branded search rankings at all, the way BMW did years ago.
Still, I do understand the feeling. It can seem like big brands get special treatment. That's because they are big brands, the kind of names many users are looking for. If the branded search doesn't show the company's website, then Google looks bad, not the big company.
This will be interesting to watch, if anyone cares to, because we all know a good sample of the keywords involved and the whole SEO world is watching.