McMohan - 6:38 am on Feb 14, 2011 (gmt 0)
NYT should have run the article through some good search expert. The article claims "dresses" are searched 11.4 million times a month, per Google keyword tool and deduced how many visitors would have reached JCP through that phrase. But that is the broad match. Exact match makes it only 246,000, way below what it has estimated.