jk3210 - 2:38 am on Feb 14, 2011 (gmt 0)
Could have been that one of our fellow forum posters was doing some backlink research, saw the spammy backlins for JCP, and then dropped a dim to the New York Times
Actually, I just found out that one SEO did do a blog post on Feb 2nd about how these exact searches were being manipulated, but she didn't mention the JCP name. Maybe the Times reads her blog...
I am sure they probably still rank #1 for "cheap polyester dresses that itch like HeII"
Or maybe "paid links" now.