SevenCubed - 5:23 pm on Feb 13, 2011 (gmt 0)
...and it was just before Christmas. Nobody in retail is gonna wanna give up their own holiday sales to sink a competitor.
In most situations or disagreements, there's almost always a very short and concise point of view that will stop an argument in it's tracks. I know this thread is specifically about the link building practice in general and not so much about who implemented it. But, if I were a judge, and this was a trial, that statement would probably clear up any doubt about who is responsible for the links <gavel falls>.
There is no way a competitor can wipe out a long established company like JCP by some thing like this. One month from now this will have been forgotten. If it was some newly established mom and pop shop, yes maybe it could do some long-term damage, but certainly not JCP. Next Christmas season, it will be business as usual.