If you remember I had mentioned a few months back a other story was coming from the NYT and here it is. Damaging to have it written that an advertiser spending 25 million a year on ads can also have gotten away with two or three previous violations per googles word. I think that's the way it is being read by the average person and that was the intent of the story.
Now imagine a reporter being told the root problem is spam reports are ignored. They have specific examples of the types of spam I mentioned earlier:
Site A: Fast xyz brand product abc
Site B: Quick xyz brand product abc
Site C: Rapid xyz brand product abc
And google ranks them all even though the sites all use the same address, phone, chat tags and follow the same scheme. All that changes is the keyword used before 100k identical products. Clear violation of the wmgl. Now throw in that they have a by adspend.
To show how easy it is setup three identical sites with products using the same keyword driven spam. Make it as clear as possible these sites are all mirrors and even put right in the text you're doing this to spam. When all of them start to rank file 100 spam reports and wait a few weeks/months. Not only does nothing change but the algo update from 2/1 makes the spam even worse.
Rinse and repeat as I'm sure when google is fed the story they'll take manual action. But their detection failed again as it's always been geared towards single site epicenter logic.
If they actually read spam reports they'd be able to see these things and maybe tweak the algo. But they don't. You could create a number one spam site and report yourself and it would still be ignored. That's sad.