Robert_Charlton - 11:58 am on Feb 13, 2011 (gmt 0)

I wonder how many customers the search firm for JCP is going to get out of this.

Funny, I was thinking that they might lose some customers because of this... though I can see how you might argue it the other way.

Seems to me that the article (which I think is extremely well done, particularly for a non-tech publication), is more likely to benefit the SEO consultant who did the detective work and the tools that he used, both of which are also linked to from the article.

I'm wondering in fact how the story was brought to the Times, and what, if any, self-interest might have been involved in bringing it to them (if that was its genesis). Couldn't ask for better product placement (at least for the guys with the magnifying glasses wearing the white Sherlock Holmes hats).