But here Penney's were stealing the game in a very big way. It's very unlikely to see them again at #1 for [dresses] and [bedding] and [arearugs] and [Samsonite carry-on luggage] and 55 others.
And they care? Take the money and run... They weren't there before (afaik)... They were there for the holiday season... They're not there now... What do they care? One holiday season at number 1 for those 59 terms when they probably weren't even close before (and aren't again) isn't too bad a move, imo.
How much do you think they made over the holidays from ranking at the top for those terms? Really, what do they care now that the $ days are over and they're probably close to where they were before they gamed the system?
If someone told you they could plant you at the top of those terms for the Christmas shopping season but it might not last, would you go with them? 1 or 2 = $ :: 11-1,000,000 makes about no difference. So they're 52 ... Traffic isn't that much less than 12 is it? Who even goes to page 2?