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---- NY Times Article on JC Penney Paid Links


MrFewkes - 9:42 pm on Feb 12, 2011 (gmt 0)


A couple of thoughts come to mind on this thread.

First one - NYT doesnt know the half of what goes on - calling that "dirty little secrets" clearly shows how far behind the rest of the world they are. If NYT only knew the half of it :)

Second - yes - it would seem as though its a link trust thing of quite some complexity - or at least fairly hefty processing they are rolling out.

Which gives rise to the third - if they can go to all that trouble to get shut of so termed "spammy links" - then how come they cant do this :-

' If the link is on a forum profile then dont pass juice.
If instr$(URL, "profile") > 0 and instr$(URL, "forum") > 0 then
Its a spam link
end if

The mind boggles - theres such a large volume of spam links out there ready to be zapped with one quick test its incredible that they dont focus on it for 10 mins or so.

Well - you get the picture - they'd do it through the inbound link profile probably but not really that hard.


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