tedster - 8:13 pm on Feb 12, 2011 (gmt 0)
The article is worth reading - through all five pages there are some good tidbits. For example, about the recent algo update:
Google had just begun to roll out an algorithm change that had a negative effect on Penney's search results. (The tweak affected "how we trust links," Mr. Cutts said, declining to elaborate.)
On Feb. 1, the average Penney position for 59 search terms was 1.3. On Feb. 8, when the algorithm was changing, it was 4. By Feb. 10, it was 52.