fenway - 8:36 pm on Feb 16, 2011 (gmt 0)
My primary SEO strategy is to build sites in verticals where most marketing departments are still operating in 2004. That way all I have to do is build it with SEO principles of 06.
I built a quick site just over a year ago with whatever version of HTML it was I learned in 2001. Ranks #1. 20 clicks, 2 or 3 leads a day. It IS an exact match domain.