SevenCubed - 3:21 pm on Feb 11, 2011 (gmt 0)
I feel it takes 10 hours of SEO work to equal the results of 1 hour of traditional marketing.
In the short term yes probably so. But, when done properly, SEO will produce long lasting benefits that require only slight upkeep whereas with traditional marketing you have to keep grinding away at it. SEO will then be chugging away on cruise control.
And certainly I'm not talking about SEO in the way most think of it -- from the popularity game. That approach is too volatile. I'm referring to building a very solid foundation internally -- content, architecture, applied technologies, server environment. Only after every last drop of performance has been milked should we then look outside the domain for boosting factors.