Is it possible that links are now NOT the king of ranking?
I certainly know that content is not king - and now I am beginning to wonder if links arent as strong as they used to be either.
I just see some sites out ranking my own which I watch carefully - and their links just arent as strong or as many.
Maybe I am wrong about the above sentence - and in honesty I wouldnt know how to measure a give links strength accurately enough to say whether its a red hot link or a cold ungiving one.
I would say that a hot one comes
a) with bang on anchor text.
b) from a high pr site (I know I know - that old chestnut)
c) sits on a page with no other links or only a few
d) Is in the middle of a relevant paragraph of text
e) with or without nofollow (still not sure on that one)
f) Is indexed !
And now I run out of options for my list. I would also say that a cold link is the opposite of the above.
But the thing is - I just have like 300 links and they are nice and hot - but my competitor has 40 or so cold ones - hes at 1 and im at 7 or so.
My domain is a few months older.
It make me wonder whether hes done something "else" which I havent done - may be theres another OFFSITE factor other than links which is boosting him - which is not something which shows up on Yahoo site explorer - or the link: on google.
From my observations (and they are around my own sites and competitors - so not a very broad observation Im afraid to admit) but anyway from my observations - there is another piece of SEO which isnt links, validating, site structure, semantics, bounce rate, adwords, adsense, domain age, domain name, TLD, KWDensity, Title Tag, news, articles.
Its something else.
Its out there somewhere but I cannot for the life of me find it - but people are doing it and beating the serps in a very stylish and puzzling way.
Whatever it is - it is my submission as my number 1 thing for SEO - its a year old maybe 2.
What is it?