netmeg - 3:48 pm on Feb 9, 2011 (gmt 0)

I believe wholeheartedly in validating, and do it where I can, but I don't get all pageoneresults about it. My #1 tool is site architecture. It all has to MAKE SENSE; for search engines sure, but mostly for users. If it doesn't, none of the other stuff will help very long.

(unless you're a big brand. then you can get away with murder)