MrFewkes - 3:30 pm on Feb 6, 2011 (gmt 0)

I think people need to look at it from another angle - the original topic that is "Big Changes Promised......"

The thing is - whatever they are - they will benefit google -NOT SITE OWNERS AND NOT THE SEARCHER.

The days that they could PROVE they want to enhance the search experience for the user are LONG GONE. The serps are garbage - utter rubbish and full of adsense. Sites rank which are pure and total adsense driven. Google can NO WAY claim the user experience is in any way important whatsoever - the evidence is in the serps and its clear.

The changes will have been studied to death - scrutinsed and beaten with sticks until they prove more cash is going to be the outcome.

Massively greedy people will have sat round a large table - chewing it over. Looking at ways of change which will squeeze cash out of individuals and companies.

Make no mistake - if you are hunting round for changes and speculating what they could be - I would strongly advise you apply some thought process to "utter and total google greed" - at levels you would not normally think of on a day to day basis.

It will be for them them them - and certainly not you.

It wont be a MASSIVE change - it will be yet another nudge in their favour - they rarely do MASSIVE changes as they dont want to upset too many people in one go. They creep the changes in over years and years.

[edited by: MrFewkes at 3:51 pm (utc) on Feb 6, 2011]