tedster - 7:40 pm on Feb 5, 2011 (gmt 0)
When Google first launched Adsense, I heard many early adopters say that the way to higher income was to dumb down the page. It seemed like the better the website, the lower the Adsense clicks. So the idea was make it so that visitors didn't engage and looked for a way out instead. The phrase I heard was: make it "slippery" not "sticky".
Here's another quote from moultano:
We're not blind to the fact that a lot of scummy sites run adsense, but the even scummier ones have already been kicked out of adsense and now use other ad networks or affiliate programs. "Denying spammers revenue" has been at times the explicit goal of projects that launched.
OK - but would content farms actually be treated like pure spam at Google? I doubt that very much. Just look at some of the top sites that Blekko has banned as being content farms: ehow.com, experts-exchange.com and encyclopedia.com. They're all over the Google SERPs.
Much more likely is an approach such as they are trying with scrapers - lower their ranking, but don't kick them out as pure spam.
If Google aims to organize the world's information, then they need to revisit their definition of what "information" really is. This should be an interesting and potentially wild ride.
And as added salt in Google's wound, here is the Demand Media patent application for milking Adsense: Method and System for Ranking of Keywords for Profitability [appft.uspto.gov] Doesn't that beat all - patenting your method for MFA pages!
(Thanks to mattgratt [twitter.com] for tweeting the link to this patent)