SevenCubed - 7:27 pm on Feb 25, 2011 (gmt 0)
For whatever my 2 cents will buy me, those of you considering all kinds of on-site changes -- I think that's the worst possible reaction when it is not really clear yet as how this will settle. Slow down, breath.
A theme I'm seeing here based on what members have been posting is; scraped and blackhat content is in many instances gaining in SERP. Work from there and go backward. Obviously Google knows that is the stuff that they want to suppress. And if so, why would it be rising rather than falling?
For those who are in a panic have you considered that a major algorithm change of nature cannot sort itself out in days, weeks maybe in some instances, but more likely months.
I'm sure google does in-lab quality control testing of these types of program changes before releasing them in the wild. But, regardless of how thoroughly they may test it -- the acid test is in the wild.
I have no doubt MC and company are following this thread to gauge reactions as they are being observed and reported throughout this hysterical thread. I have a feeling they have developed a reasonably good (short term) patch to address the stuff they are trying to tackle. In order for them to know for sure if they have nailed something reasonably well they would hope to single out those sites. What better way to get feedback (cost-free) than allow those sites to float to the top and then put an ear to the ground here in webmaster world. That would help them analyze their changes for accuracy and effectiveness. If the consensus is worldwide webmasters having a panic attack then they're probably sitting around their cubicles chuckling (I would be).
Once they know that they have built an effective pattern parsing patch they will then probably flip another switch to then corral those sites and push them down in SERP's because they then know they have probably effectively identified them.
Making obsessive compulsive changes to counter this algorithm change is probably not a good idea at this time because you may then have to start chasing it back the in other direction after it settles. Rule of 70 can apply to almost everything in day to day activities. 30 percent of webmasters who know they have built their sites with users in mind will patiently ride out the storm and probably settle back on an even keel. 70 percent who have MFA sites strictly for the sake of income with little thought given to the end user will be chasing their tails and whaling about spilled milk.
And for Google staff reading this -- if my observations are wrong then you are failing miserably.
Either way, relax, slow down, smell the flowers.
Your results may vary, happy weekend everyone :)