Seen this movie before. Big algo change to improve things and tons of good sites are negatively impacted because of the changes. In past algo changes, I've watched VERY good sites, run by people I know, suffer steep declines in traffic post-algo-change and it can take Google three to six months to fix what they've broken. It's really tragic if you get hit with a "false positive" and are viewed by Google as being low-quality even when you are objectively high-quality by all accounts. Employees get laid off, kids can't go to college -- in other words, it's not just code, Google: real people suffer. In the past, I've always dodged the bullet myself, but this new algo change got me right in the heart. Google traffic is down 40%. Ouch. I actually think it's a bit irresponsible of Google to do this in the middle of an economic recovery. So far, based on posts here, this seems to be a big mistake as far as quality of the coding goes -- lots of crap results showing up in the post-FUpdate searches from what I see. Somebody mentioned New Coke and I think that's a great analogy. I've seen very few posts here that say they like Google's new formula.