mhansen - 4:57 pm on Feb 24, 2011 (gmt 0)
Overnight... I saw a few measurable changes across different "types" of sites that may be relevant.
- Ecommerce Site. VERY tight market focus, less than 250 products in less than 10 categories. At least 50% referral increase from Goog.
- General Knowledge, How-to Educational Site. No narrow focus at all, (widget repair today, house cleaning tomorrow) covers a bit of everything in a wide non-niche market. At least a 40% drop in referrals from Goog. (Supports the content farm cleansing)
- Expert Consumer Information Site, Very tight niche about very specific products, buying guides, UGC reviews, etc. +100% Goog Referrals. (dropship + affiliate)
To us... after looking at mid-day numbers (And I know this all way early) it seems like broad focus sites are taking a hit on our end. The very tightly focused niche sites are experiencing both long and shorttail increases from Goog. On our sites with increased traffic, its most noticable in the 1-2 word queries... where they rarely ranked well before, but also in the longtail, where they always ranked well.
Its also very worthwhile to add that the increased traffic is NOT resulting in an equal increase in sales or transactions. I may be up 50% in the ecom site, but sales are only up 5%.
Just my observations...