tedster - 3:58 pm on Feb 21, 2011 (gmt 0)
Do you mean something like the title of the page displayed in the SERPs?
No, I mean something like the way extra Universal Search elements are added to the page - Video, News, Local... all that.
The title is not rewritten - which is amazing because their titles are so weak and full of duplication. Changing thousands of titles to include the most important keyword is going to be a strong audit recommendation.