tedster - 4:35 am on Feb 21, 2011 (gmt 0)
I've recently been studying a new client's site. They've had a steady level of Google search traffic for months. Beginning Feb 15, their traffic more than doubled and stayed there. And it's good traffic, too. Bounce rates went down, page views per visitor and average time on site went up.
My only issue is, I can't find any dramatic ranking improvements. The keywords bringing in traffic haven't changed their positions, according to every check I've run. It's a US based .com and all the new traffic is US, too.
I've never seen a data pattern like this before - and I haven't made any changes to the site, I'm just doing an audit.
It's possible that something about the entire SERP changed making their ranking stand out and appear much more clickable, I suppose. Seems unlikely, but it could be.
Anyone notice anything dramatic changing on Feb 15 (last Tuesday)?