Spencer - 5:50 am on Feb 12, 2011 (gmt 0)
As with your bill board ad, we use cinema advertising to great effect and it's very successful and cost effective. Everyone expects a company to have a website, but I have an feeling that not everyone uses Google to find them anymore.
I think in the past search engine marketing was easy and cheap, but now it comes with the risk that the work that you invest in today may not be classed as a valid marketing method tomorrow and be flushed with the next update or tweak. At least I know that my cinema ads are seen by the general public ... and not just by a bunch of competitors ;-)