TheMadScientist - 1:05 am on Feb 12, 2011 (gmt 0)
"Oh the common sense things..."
I'm starting to think maybe moving backwards (paper) might be a great idea.
When I decided on the 'mini-billboard' idea I thought:
I get one click from a link ad.
I get to put the name in front of someone once with a ppc link or banner.
With a card people put it in their pocket... I can put the name in front of them more times for less money... $1 minimum per click... About .20 maximum for a full color card... With a card the name stays in front of people and I have the chance family members or others see it when someone has it... I don't get that out of a banner ad or link, do I?
Anyway, the preceding is what led to the decision to do 'mini-billboards' instead of 'normal' online marketing.