techstyled - 5:29 pm on Feb 25, 2011 (gmt 0)
Where were all you people when I made this post in the supporters forum in September of 2009?:
About two weeks ago our marketing dept. came up with the idea to create a mini network of sites to increase our exposure in the SERPs and to boost our own site's rankings. Not original I'll grant but I started talking to them about the "right way" and such. They basically ignored me, bought 10 or so keyword domains (many of them .net), got a Dreamhost account, setup Wordpress on each, filled them with a page or two each of decent content, liberally scattered many links to our main site on each.
Now, all within about two weeks, every site but one has a Top 10 rank for at least the keyworded domain.
Ok, so from now on I guess all my "right way" talk is going to be ignored. Nice.
BTW, my marketing dept's Link Scheme has been successfully sending us traffic and dollars since back when I told them NOT to do it and is still performing well to this day. Some of the one page blog sites are the top referrers to our main, high quality, site in their keyword niche.
I've learned to not put blinders on while I'm drinking the "do it the Google way" kool-aid...
IMO, those of you who are still singing the "this isn't a long term plan" etc. song are hurting yourselves and any customers you represent by not at least acknowledging the truth that's right there in front of your face. This DOES work and Google has done virtually nothing other than to continue to reward this behavior.
Should my marketing dept. be using it (directly) for our main site of a 30 year old brick and mortar company? Absolutely not. But because I HAD BLINDERS ON, and told them it wouldn't work when it does, the chances of them believing me enough now to remove it and perhaps move it to a secondary ring of sites we don't care about is virtually nil.
Content is king my ass. IMO, when low quality content can outrank your high quality simply by employing a textbook Link Scheme when you don't...
Tell me content is king with a straight face...
And I'll slap you. But I will NOT ignore it or deny it anymore.