wheel - 2:38 pm on Feb 8, 2011 (gmt 0)
What are the risks, what are the rewards, and where is the balance between them?
That's always the point. However many people seem to make it a difference of good vs. bad rather than risk vs. reward.
Interesting point being raised here that SEO firms would seem to be forced to use clean techniques for fear of client reprisal. Individual proprietors would better be able to use techniques that push the limit further.