austtr - 9:22 pm on Feb 5, 2011 (gmt 0)
But don't pretend that Google favors quality backlinks anymore - it doesn't and hasn't in a long long time.
Have to agree. In my niche I have absolutely no remaining doubts whatsoever that its the quantity of backlinks that drives a page higher in the rankings. Quality, relevant links used to be the secret... not any more.
In highly competitive niches, lots of pages are very similar in terms of content, relevance, on-page SEO etc. Maybe the algo can't really separate them and this is where the quantity of links become the determining factor, even if the majority of those links are PR0 rubbish.
Re the OP. Most of the top ranking sites in my niches make heavy use of footer links on every page cross-linking to every other site in a large portfolio of sites... ie link farms. Been doing it for years without any slap on the wrist from Google.