MLHmptn - 7:24 am on Jan 31, 2011 (gmt 0)

And don't forget to use special characters in your title for an eye-catcher in the SERP's. I personally use the @ symbol suffixed on every title. I've also seen plenty use of unicode special characters to put symbols in the SERP's and yes it's an eye catcher as well but it surely doesn't help you in positioning in SERP's.

Biggest thing I've ever learned about titles is to use synonyms in every case for co-occurence if you can and if your product/topic doesn't have synonyms use the smallest title you can and NEVER use words like "THE", "AND", "OR", "AT", "HOME", colors, etc. Also never use your company/store name except on the home page and even then it's iffy anymore because 99 times out of 100 your domain is enough to find your store/brand/company.