MonkeyFace - 7:45 pm on Jan 30, 2011 (gmt 0)

Thanks a lot guys.

I had some vague feeling about synonyms in content, but never though about it for titles; good idea. And yes, studying magazine headlines indeed looks like an excellent place to look for inspiration.

What about the case effect? "blue widget discussion" vs "Blue Widget Discussion". I think, the latter might be algorithmically better, of course the clickability looks higher too.