aristotle - 11:02 am on Jan 30, 2011 (gmt 0)

would you mind giving some examples?

Well it's hard to give examples without revealing what my sites are about, which I don't want to do because they concern controversial social and environmental issues.

But a general example would be a newspaper headline that's intended to attract attention at the newstand. Of course it also needs to be closely related to the search term and contain the main keywords.