backdraft7 - 7:03 pm on Feb 2, 2011 (gmt 0)

@Jez - I hear ya - I'm just about the point of throwing my hands up and saying "to hell with it". I'm still hesitant to make any changes to the site except to keep looking for obvious problems. My site is rather dated, being 10+ years old an all, but when it converts, it converts well!
Chasing traffic with constant site changes never helps. Right now we're at the mercy of Google and their non-stop "quality" algo whims. Bottom line, IMHO - It's not the site, it's the extreme fluctuation in the quality of traffic. AKA Zombie Traffic.