backdraft7 - 5:56 pm on Feb 2, 2011 (gmt 0)
Since none of us know the true dynamics of the web, the algo's or the way G's data centers really work, we are only spinning our wheels and reacting to what happening on the ground. 90% of my comments since May 18th 2010 are based upon an approximately 10 year benchmark of traffic and sales. I believe sales conversions are an excellent indicator of traffic quality, after all, robots and zombies don't have credit cards.
"Zombie" by my definition is simply non-targeted traffic, be it children, foreign users who can't read English, robots or other automated scripts. 2010 will definitely go down in my books as the year of the Zombie.
2011 started out great, but on January 26 everything fell apart. I am still seeing almost daily juggling in the +/- 1 position range, which should not be causing these quality upsets. As of today, (Feb 2) I am not seeing any significant change in the SERPS, but traffic is extremely low as compared to the benchmark. The result? Low sales.
It's very clear that others are seeing the same. Unfortunately some webmasters, like OHNO, no longer post here, and I hope it's not because they gave up and went out of business already.
So much for economic recovery - we struggle, while Google juggles.
The current web has become so unreliable for some small business operators that I find myself wishing for a 100% overhaul of the entire search engine system. It seems like the layer of bandaids has gotten so thick and heavy that it's pulling ALL the bandaids off.