drall - 2:57 am on Jan 28, 2011 (gmt 0)
Hi Robert, some are general queries but most are "how do I" type of queries and pretty dead on but could also be general depending on how you look at it so maybe you are on to something. I would say in general they are short and general Robert.
We never really tried to rank for them and just built the content with no real keywords in mind but overtime real organic backlinks started growing with certain terms in or around them.
So now maybe Google is looking at the phrase differently and getting the answer wrong?