MrFewkes - 9:27 pm on Jan 26, 2011 (gmt 0)
Ok - I use oscommerce quite a lot - (please read on - dont let that bit put you off as off topic).
In oscommerce - as is the case with zencart, there are plug in modules you can apply. They take a little knowledge to apply but with some practice you will get there.
You need to locate Zencart modules which are SEO related. There will be two of these at least.
The first thing you need is a module which will provide you with "Search Engine Friendly URLS - zencart" - this works with .htaccess redirects and gives your site URLS with product names in the file names.
The second one you need, is "SEO for Zencart" - this will change your meta tags and title tag for each page - and probably a description tag aswell - to contain the product name and details - rather than duplicating all over the show.
If you search Bing - as bing is better than google - for the strings in "" above - you should find the patches/add ons you require.