tedster - 4:25 am on Feb 4, 2011 (gmt 0)
System: The following 14 messages were spliced on to this thread from: http://www.webmasterworld.com/google/4262600.htm [webmasterworld.com] by tedster - 10:46 am on Feb 4, 2011 (EST -5)
One of the best things an SEO can do is stay ahead of the curve. That means getting an idea of what Google currently considers a problem they want to solve, and then seeing if there's any way that your site might be looked at that way. Whenever a big algo change rolls out, false positives do end up hurting some sites even as the bulk of the issue gets cleaned up.
Where is Google fixing their site right now? Content Farms. If you've got some time, check out this new video of a panel discussion with Matt Cutts from Google, Harry Shum of Bing and Rich Skrenta of Blekko. Bing Faces Off Against Google Over Search Results [bigthink.com] - it's about 40 minutes long, but I found it all quite worthwhile.
The video brings up a big question. Google says they want to resolve the content farm issue algorithmically - rather than just a hand banning the way Blekko has announced they will do. That kind of talk makes me nervous. What would an algorithm be measuring?