wheel - 11:28 pm on Jan 24, 2011 (gmt 0)
I was looking at the sites beating me in the serps today. They all got there with a dozen pages of original content and thousands of really crappy quality paid links.
I heard this first stated many years ago, now it's horribly obvious - google cares about the content they serve. More specifically, then DON'T care how you got there. (i.e they're making improvements to quality of content while continuing to let bought links dominate).