TheMadScientist - 6:42 pm on Jan 23, 2011 (gmt 0)
@Simsi You really can't tell much from a bounce rate...
Price comparison shopping is a good example.
Click result 1, check price.
Click result 2, check price.
Result 3 price is in the description, so no click.
Click result 4, check price.
Wait to buy later...
Which was the right site?
There are a huge number of ways bounce rate doesn't work... I have one page with an average monthly bounce rate of 85% to 95%, which probably seems extremely high and like a non-quality result, until you know the average time on the page is over 6 minutes...
Sometimes a high bounce rate means Google and the site owner both did their jobs right, in other cases it means the wrong result was shown... The thing you can't do reliably is tell which it was from a bounce rate, because there are too many reasons for a person to only view one page; some single page views indicate a good result, and some a not-so-good result.